Beauty queen, organic living advocate, and voice for financial sovereignty — a life dedicated to freedom in its purest forms.
"When you want something in life, life will give it to you if you work for it."
Alejandra's path to the Miss Universe stage was anything but immediate. For eight years, she competed in pageants — never winning, often placing as runner-up, told by those around her to give up. But she believed in her message when others did not.
In 2022, she was crowned Miss Universe El Salvador, wearing a Bitcoin dress to the world stage — not as a gimmick, but as a statement. Her country had adopted Bitcoin as legal tender, and she wanted to represent something truly of her time. The dress made headlines; her message made history.
Beyond the crown, Alejandra is an advocate for self-sufficiency — growing her own organic food for over twelve years, inspired by her father's remarkable recovery from pancreatic cancer through natural medicine. She has traveled to more than sixty countries, spoken at universities, and dedicated herself to educating the next generation about freedom in both food and finance.
Two passions, one philosophy — sovereignty over what we put in and on our bodies, and over the money we hold.
Born from a personal revelation. After a car accident in January left her eyelid split with seven stitches, Alejandra healed it entirely with beef tallow — no scar, no trace. The experience ignited a mission.
Sada Organics is skincare reduced to its essence: beef tallow, cacao butter, jojoba oil. Three ingredients, all natural, all edible. A rejection of the chemical-laden products that disrupt our hormones and our health. Beauty, returned to its roots.
Visit Sada Organics →Education is the foundation of financial freedom. Alejandra's initiative places curated Bitcoin bookshelves in libraries around the world — free, accessible, open to anyone curious enough to reach for one.
The first bookshelf lives in the National Library of El Salvador. The second is destined for Mexico. Next: the United States, Argentina, Spain — and eventually, every country she can reach. Donations of books are welcomed.
Explore the Bookshelf →A sweeping conversation covering her eight-year journey to Miss Universe, the Bitcoin dress that captured global attention, her father's recovery through natural medicine, and the birth of Sada Organics.
Speaking on freedom, beauty, Bitcoin, and the pursuit of a sovereign life.
Alejandra discusses her journey from Miss El Salvador to becoming a voice in the Bitcoin space.
"If you work hard for your dreams you can achieve anything you want — you need to believe in yourself."
A conversation covering her advocacy work and the intersection of beauty and Bitcoin.
Alejandra partners with companies in the Bitcoin and wellness spaces to create video content, brand campaigns, and educational media — bringing authenticity, elegance, and a global perspective to every collaboration.
Producing and appearing in video content for Bitcoin and wellness companies — product launches, educational campaigns, and brand storytelling with an authentic voice.
Representing brands that align with her values — sovereignty, natural living, and freedom — with the credibility of someone who lives the message daily.
Conference talks, panel discussions, and university engagements on Bitcoin adoption, self-sufficiency, and the intersection of beauty and sovereignty.
Reaching audiences across Latin America and the English-speaking world with native fluency and cultural understanding of both.
Strategic social media content that amplifies brand messages with elegance — across X, Instagram, TikTok, and beyond.
Connecting brands with the right audiences, communities, and opportunities across her extensive network in the Bitcoin and wellness worlds.
For publicity, partnerships, speaking engagements, or collaborations — she would be delighted to hear from you.
Follow the journey
Travels, ventures, and reflections from a life in pursuit of freedom.